Charity golf tournaments are a great way to raise money, network and most importantly educate your guests, players, and sponsors about your mission. Most tournaments do a great job raising money while creating an extraordinary tournament experience but fall short in effectively communicating the mission of their non-profit organization. Here is a step-by-step guide to ensure your message resonates and leaves a lasting impact following your charity golf tournament.
HOW IS YOUR TOURNAMENT BUILT?
We estimate that 50% of the players attending your charity golf tournament do not have a directly relationship with your organization. Most tournaments sell teams purchased by a company or an individual person. The foursome is then completed with co-workers, clients, prospects or friends of the company/person that purchased the team. Understanding you have a target audience at your tournament that could be potential supporters, build future partnerships and drive meaningful change for your organization is crucial.
DID YOU KNOW FACTS...
Develop bullet point messages that detail your charity's mission and vision. You should develop "positive" and "negative" Did You Know Facts. The positive facts focus on your successes that include dollar amounts raised and number of people helped by your organization. The negative facts focus on your needs and why your charity exists. The leaderboard is a great way to display these facts throughout your entire tournament.
LEVERGING INTERACTIVE EXPERIENCES
Consider setting up a demo station on the #1 tee box so your team can meet all the golfers and sponsors during the tournament. This gives your organization 10 to 15 minutes to network with everyone attending your tournament. Hand out additional marketing materials, conduct a raffle for a specific prize to collect contact information or come up with a creative game for the players to play on your hole.
GOLF CART MESSAGING
Your players will spend half their time during the golf tournament riding in golf carts. This is a great opportunity to share your vision and mission on the golf cart placards that face the golfers while riding in the cart. Many clubs have digital gps displays in their golf carts that can be programed to show sponsor logos and different "Did You Know Facts" as they approach each tee box.
HOLE SPONSOR SIGNS
Hole sponsors signs are a great way to recognize your sponsor but also provide valuable real estate to communicate your vision and engage your players. Add a short "Did You Know Fact" to each hole sign and take it one step further to incorporate a team trivia contest during your post tournament awards ceremony with questions about your organization based on the "Did You Know Facts".
AWARDS CEREMONY
Create table signs with a compelling message about your charity's mission. These signs can be placed on the tables where your golfers are enjoying their post tournament meal during the awards ceremony. Finish your tournament by making it real with a testimony from one of your organization's beneficiaries!
COMMUNICATE YOUR MISSION AT YOUR CHARITY GOLF TOURNAMENT
Educating people about your mission and vision is a powerful way to build awareness and support. By knowing your audience, crafting a compelling message, using engaging facts, you can make a lasting impression on your players and sponsors. With careful planning and execution, your mission can resonate with others and lead to meaning change!
We would love to learn more about your tournament and schedule a free consultation to inspire you to produce an extraordinary charity golf tournament that exceeds your fundraising goals so you can change people's lives!
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