How do you maximize your golf tournament signage?
You work hard to secure your tournament sponsors and we have seen many tournaments jeopardize that support because they make critical mistakes with their tournament signage. Let's look at the proper way to recognize your sponsors and some new signage techniques that will wow them...
Focus on the Logos
Company logos are like somebody's name. How do you feel when you see your name misspelled? Do you feel disrespected? This is the same feeling when one of your sponsors sees their logo in the wrong color or out of focus. Make sure to proof every sign and/or logo with each sponsor to ensure it's accuracy. Request .ai or .eps logo files from your sponsors to make sure their logos are perfect on tournament day.
The correct presentation of your signage from pin flags to hole sponsor signs give your tournament a professional appearance that your sponsors will appreciate. When setting up your hole sponsor signs make sure they are all consistent, in the same position on each tee box and firmly in the ground. During the tournament take a few laps around the course to check on your signage and fix any fallen signs. Focus on clean lines for a professional presentation - unlike the banner below!
How many times does the sponsor see their logo?
It doesn't matter how many people see the sponsor's signs. What matters is how many times the sponsor see their own sign and logo. Place your hole signs around the entrance of the clubhouse during registration. About 30 minutes before shotgun move your signs to the tee boxes with trained volunteers. Immediately following the tournament pick up your signs and place them outside the clubhouse as your players and sponsors exit. The more times your sponsors see their logo - the happier they are!
Signage = New Sponsor Opportunities
Get creative with your signage at your next tournament. Create new sponsorship levels such as the Pin Flag Sponsor, Cart Path Sponsor, Hazard Sponsor or Driving Range Sponsor with innovative signage that will make impact on your players and sponsors. We believe the more signage you have at your charity golf tournament the better.
Do you have more questions or want to learn how Magnolia has helped hundreds of charity golf tournament raise more money while creating an unforgettable golf tournament experience? Fill our out our Contact Form and a Magnolia representative will contact you soon.